Wawa Vs. Airlines

When we look at advertisements, we never really think whether or not they are shown nationally or locally. The marketing plan for local advertisements is just to sell their product in a certain area and to create awareness to the local public. On the other hand, national advertisements are directed to anyone and everyone. It takes a lot more time to advertise a national advertisement because they have to think of all of the plans from educating the people to actually promoting the store or product.

For example, when people see Wawa, they do not realize that there are only Wawa's in the tri-state area. I know of at least five Wawa’s in a 10 mile radius of my house. Think about it, how many Wawa’s are around you? I know there is a lot no matter where you live. That is a very good way of advertising. So many people love Wawa, and I know personally, I would not want to move too far because I love Wawa so much. They have some commercials, but I honestly do not think they need that many advertisements because their stores really do all of the promoting. Think about it; imagine if they got rid of Wawa? Wawa is something "locally" that people mentally think they need. I think that it is one of the best advertisements in our area.

Then if you take a look at airlines that are being advertised, they are done everywhere. Everyone flies at least once in their life, I mean unless they are afraid of flying. There is always a commercial here and there about different advertisements for flying. I think the internet has a lot to do with the airline advertisements. National advertising is a lot harder to do because you have such a bigger population to impress. There is also a lot more competition involved with national advertising because these companies are bigger and better. All that they want is to be number one and in control.

Local and National advertisements are very different and in some cases the local advertisement is done better than the national. Wawa does a great way of advertising to the local public because they are only expanding. What if Wawa went national? Could you imagine how well Wawa would probably do, but then they would have so much more competition to work with. National vs. Local advertising is so different and one thing to think about is a local advertisement went national.