Society emulates advertising in so many ways. People see things all the time and they are like "Oh, I want that, I want this." Everyone wants to be the people in the commercials because they seem so perfect. Even if it is not someone in a commercial, it could be something you saw on a sign, but the instant it makes a connection with you, you are hooked and want that product. The more advertisers work, the more different the world gets. People reflect from advertising. They think that since it is on television, that it is the automatically right. The better the advertisement, the more the society will copy that ad.
Some people do not even realize that they are copying ads. For example if you look at a Hollister ad, you will see the typical beach girl with a polo and ripped jeans. Now go walk through the mall and you will see that everywhere. Society instantly copied what Hollister was advertising because it seemed to be cool and attractive. People see models or things and they want to be just like that, or they have to have it. I mean the more we see the advertisement the more we want it, right? Therefore we begin to copy it, so we can be it.
Society acts off of advertisements and tries to be them. Without advertisements, what would people wear, how would people shop, who would people be? I personally think people would be confused as to what they should and shouldn’t get. Everyday people are copying advertisements and not even realizing it. You see the typical model on television taking diet pills and in an instant your mind thinks that you should get those diet pills because you want to look like her. We try to be the ad, or should I say, we want to be the ad. We copy the advertisement as best as we can because in our minds that advertisement is flawless and perfect and who wouldn't want to be flawless and perfect?
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4 comments:
I think that you are right! sometimes people lose themselves in advertisments. we lose a lot of individuality I think.
I absolutely agree with you! I believe that people see advertisements and believe that they need that product to fit in or in order to portray a certain image. Women see actresses in advertisements endorsing a new lotion or cosmetic and believe that they have to have that product so their skin can be as youthful looking or so that they look as beautiful as these actresses. Advertisements help shape society’s standards of what is the acceptable body image, the clothing that you have to wear to fit in and look cool, and the way one is supposed to act.
You make a lot of great points, I definitely agree with you!
Your mall example was perfect, the "newest fads" are always most easiest to spot.. and a large majority is younger, teenage girls.
I find it fine to use advertisements as a source of new ideas, but I agree with Anna's point, that we do lose individuality if one directly copies another, instead of adding unique touches.. to make it one's own.
I, too, agree with you. Because there are such a wide variety of products and styles available today, people depend on advertisements to know what's popular, what's good, what's cool, etc. Like Anna and JC pointed out, I think some people get too carried away, though, and don't know what they're interested in or what they want, because they're so dependent on ads telling them what to do.
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