Movies in Advertising

When I think about advertising, one of the first things that comes to my mind is movies. Movies are advertised all the time. I personally think they are being advertised well because when someone sees a preview they automatically decide whether or not they are going to see that movie.

Imagine if there were no "previews" for movies? We would not even know of the movie, better yet would there even be movies? Luckily for advertising people get to see what they want. The hard part about advertising movies though is you have to be very critical. Advertising movies is tedious because you have one plot and you have to stick to that theme. Then you have to make sure that during the preview or commercial you do no show too much of the movie. It has to be a "teaser," something to pull the audience in. A lot of movies do a good job at creating that romantic scene to that action scene because they know what kind of audience they are trying to attract.

For example, “Saw” movies were advertised very well. That movie really keeps the audience thinking and wanting more. With their previews, they sometimes show so little that it confuses you and makes you want to see it more. Horror films will show a lot of blood because they know that is what the audience wants to see. Action will show a lot of fighting and so on.

A lot of it has to do with the movie itself, but creating the preview or the commercial could be the hardest part. You have to know how to draw your audience in and you have to make sure you do not get off topic.